I make brands impossible to scroll past.

took multiple photos and the shots have to be cinematic.

need clean shots of the new product plus also bring members into the picture

I took the shot that was in good quality but looked boring and i want to spice it up.

i was thinking hoe to take a plane video and turn into exoiting one , the most easy thinking was to add slowmos and effects and an background music, so i went with it the main problem was to where i should add it then found key moments and done.

The temptation with long footage is to cut a highlight reel. Highlight reels perform badly because they have no single idea.

Instead I transcribed the whole thing and read it as text, marking only the sentences that would survive with no context at all. There were fourteen. Each of those became its own edit with its own hook, and everything else was thrown away.

The test I use: if the first sentence needs the second sentence to make sense, it is not a short.

Take shots from the ufc career from youtube and the shoot we did

The discount angle is the one every restaurant runs, which is why it costs the most to win with.

We wrote three angles instead: scarcity (the room only has eleven tables), ritual (what the regulars order without looking), and price. Four hooks under each, one format, so twelve statics that differ in exactly one variable at a time.

Ritual won and price came last. The client's instinct was the losing angle, which is the entire argument for testing rather than debating.

Most teams solve this by designing for 9:16 and then cropping, which puts the logo in a safe zone on one platform and under a UI element on another.

We designed the safe area first — a single grid where the type never leaves the middle 60% and the brand mark sits on a corner anchor that exists in all four ratios. Then the artwork was built outward from it.

Boring, structural, and it removed a whole category of last-minute rework.

Have to show the new product to an existing customers

have to use simple image and create simple static ad and simple video of an product if we want we can run later

Most launches fail in the planning meeting, not the execution — because nobody agrees what the number is, so every channel gets judged by a different one.

We spent the first session picking a single north-star metric (first-time purchasers) and explicitly demoting everything else to diagnostics. Reach, engagement and CTR stayed on the dashboard but under a line labelled 'not decisions'.

That line is the most useful thing I have ever put in a report.

A report that needs explaining is a report that will be ignored the month you are on holiday.

We asked a different question: what decision does this person make each week? There were three — how much to spend, what to shoot next, and whether to keep a channel. Everything that did not feed one of those three was deleted.

Six numbers survived. Each one has a plain-English sentence underneath it saying what to do if it moves. That sentence is the actual product.

Everyone wanted a creative strategy. It would have been irresponsible to give them one, because every decision would have been made against numbers we already knew were wrong.

The audit found the boring, common causes: a duplicate tag firing on the thank-you page, no UTM convention, and a checkout redirect losing the session. None of it clever. All of it decisive.

Spending three weeks on plumbing when the client is paying for growth is an uncomfortable conversation. It is also the only honest sequence.

Institutional memory is the cheapest performance gain available and almost nobody keeps it.

The format matters more than the tooling: one row per test, written hypothesis before launch, the metric agreed in advance, and a conclusion in one sentence written the day it ended. If the conclusion cannot be written in a sentence, the test was badly designed.

The hypothesis-before-launch column is the one that does the work. It stops post-hoc storytelling, which is the main way marketing teams fool themselves.

Retention graphs are normally used as a post-mortem. Read across thirty videos instead of one, they become a shot list.

We overlaid the curves and found the drops landed on the same three things every time: establishing wides, logo stings, and any shot without a person in it. The rises landed on faces and on hands doing something.

So the next shoot day was planned from the graph: no establishing shots at all, twice the hands, and the logo moved to the end where it costs nothing.